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Terms of Service

Last updated: 27 July 2026

These Terms of Service (“Terms”) govern your access to and use of the Sensorama™ platform (“Service”), operated by The Origin Institute®, a company registered in the Netherlands (“Company”, “we”, “us”, or “our”).

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Definitions

• “Service” means the Sensorama™ platform, including the analyst dashboard, company panel portal, panelist booth (web and React), API, and all related tools and documentation.
• “Customer” or “you” means the individual or organisation that registers for and uses the Service.
• “Panelist” means an individual who participates in sensory evaluation sessions through the Service on behalf of, or at the invitation of, a Customer.
• “Customer Data” means all data uploaded to, generated by, or collected through the Service by or on behalf of a Customer, including sensory evaluation data, project configurations, panelist responses, and product information.
• “Subscription” means the paid plan selected by the Customer, as described in Section 7.

2. Account Registration and Eligibility

To use the Service, you must:

• Be at least 18 years of age, or the age of majority in your jurisdiction, whichever is higher.
• Provide accurate, current, and complete information during registration.
• Maintain the security of your account credentials. You are responsible for all activity under your account.
• Notify us immediately at [email protected] if you suspect unauthorised access to your account.

We reserve the right to refuse registration or terminate accounts that provide false information or violate these Terms.

3. Use of the Service

3.1 Permitted Use

You may use the Service solely for lawful sensory science activities, including designing and conducting sensory evaluation studies, managing panelists, collecting and analysing sensory data, and related professional purposes consistent with the functionality of the Service.

3.2 Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
• Reverse-engineer, decompile, disassemble, or attempt to derive the source code of the Service.
• Copy, modify, or create derivative works of the Service or any part thereof.
• Interfere with, disrupt, or compromise the integrity or performance of the Service.
• Attempt to gain unauthorised access to the Service, other accounts, or any related systems.
• Use automated scripts, bots, or other tools to access or scrape the Service without written permission.
• Resell, sublicense, or provide access to the Service to third parties without our written consent.
• Use the Service to harass, abuse, or harm panelists or any other individuals.
• Transmit viruses, malware, or other harmful code through the Service.
• Use the Service to collect data for advertising, marketing profiling, or any purpose unrelated to sensory science.

For detailed acceptable use guidelines, please refer to our Acceptable Use Policy.

4. Intellectual Property

4.1 Our Intellectual Property

The Service, including its software, design, features, documentation, and all related intellectual property, is owned by The Origin Institute® and is protected by copyright, trademark, and other intellectual property laws.

Sensorama™ is a trademark of The Origin Institute®. The Origin Institute® is a registered trademark. You may not use our trademarks without prior written permission, except to refer to our Service in a factual, non-misleading manner.

4.2 Your Intellectual Property

You retain all ownership rights in your Customer Data. We do not claim ownership of any data you upload, create, or collect through the Service. We will not access, use, or share your Customer Data except as necessary to provide the Service, comply with the law, or as described in our Privacy Policy.

4.3 Licence Grant

You grant us a limited, non-exclusive, worldwide licence to host, store, process, and display your Customer Data solely for the purpose of providing the Service. This licence terminates when you delete your data or close your account.

5. Customer Data Ownership and Portability

Your data belongs to you. Sensorama is a tool; we are the platform provider, not the owner of your research.

• All sensory evaluation data, project configurations, panelist data, and study results remain your property at all times.
• You may export your data at any time through the Service’s built-in export features.
• Upon termination of your account, you may request a full export of your data. We will provide your data in a standard, machine-readable format within 30 days of your request.
• After the data export period (30 days following account termination), your data will be permanently deleted from our systems, unless retention is required by law.

6. Service Availability

6.1 Best Effort

We strive to maintain high availability of the Service but do not guarantee uninterrupted access. The Service is provided on a “best effort” basis. We may experience downtime for maintenance, updates, or unforeseen technical issues.

6.2 No SLA for Free and Trial Plans

Free and trial accounts are not covered by any Service Level Agreement (SLA). We may limit functionality, storage, or access for free and trial accounts at our discretion.

6.3 Paid Plan Availability

For paid subscriptions (Starter, Plus, Pro, Academic, Scale, and Enterprise plans), we target 99.5% uptime on a monthly basis. However, this target is not a contractual guarantee unless a separate SLA has been agreed in writing. Enterprise customers may negotiate custom SLA terms.

6.4 Scheduled Maintenance

We will provide reasonable advance notice of scheduled maintenance that may affect the Service. Where possible, maintenance will be performed during off-peak hours (European time).

7. Subscription Plans and Payment

7.1 Plans

The Service is available under the following subscription tiers: Trial, Starter, Plus, Pro, Academic, Academic (One-Time), Scale, and Enterprise. Features, pricing, and limits for each plan are described on our website and may be updated from time to time.

7.2 Payment Terms

• Subscription fees are payable in advance on a monthly or annual basis, depending on the plan selected.
• All prices are exclusive of VAT and other applicable taxes, which will be added where required by law.
• Payment is due upon invoice. We accept payment by bank transfer and other methods as indicated at the time of purchase.
• Late payments may result in suspension of the Service. Interest on overdue amounts accrues at the statutory rate under Dutch law.

7.3 Auto-Renewal

Subscriptions automatically renew at the end of each billing period unless cancelled at least 30 days before the renewal date. We will send a reminder before the renewal date.

7.4 Cancellation

• You may cancel your subscription at any time by contacting us at [email protected].
• Cancellation takes effect at the end of the current billing period. No prorated refunds are provided for partial periods.
• Upon cancellation, you retain access to the Service until the end of the paid period.
• After cancellation, you have 30 days to export your data before it is archived and subsequently deleted.

7.5 Refunds

We do not offer refunds except where required by applicable law (for example, under the EU Consumer Rights Directive for consumers who cancel within 14 days of purchase, provided the Service has not been fully used).

8. Panelist Data Responsibilities

When you use the Service to collect data from panelists, you acknowledge that:

• You are the data controller (as defined under GDPR) for any personal data collected from your panelists.
• We act as a data processor on your behalf. Our obligations as processor are set out in our Data Processing Agreement.
• You are responsible for obtaining appropriate consent from panelists and informing them about data collection, in accordance with GDPR and other applicable laws.
• You must not use the Service to collect unnecessary personal data from panelists. Collect only what is needed for your study.

9. Confidentiality

Each party agrees to keep the other party’s confidential information confidential and not to disclose it to third parties without prior written consent, except as required by law. Confidential information includes, but is not limited to, proprietary technology, business plans, pricing, and Customer Data.

10. Limitation of Liability

Nothing in these Terms excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded by Dutch law.

11. Indemnification

You agree to indemnify and hold harmless The Origin Institute®, its officers, employees, and agents from any claims, losses, liabilities, damages, costs, or expenses (including reasonable legal fees) arising from:

• Your use of the Service in violation of these Terms.
• Your violation of any applicable law or regulation.
• Any dispute between you and your panelists regarding data collection or processing.
• Infringement of any third party’s intellectual property rights by Customer Data you upload to the Service.

12. Termination

12.1 Termination by You

You may terminate your account at any time by contacting us. Upon termination, you may request an export of your Customer Data as described in Section 5.

12.2 Termination by Us

We may suspend or terminate your account if:

• You breach these Terms and fail to remedy the breach within 14 days of notice.
• You engage in conduct that is harmful to other users, panelists, or the Service.
• Your account remains inactive for more than 12 consecutive months on a free or trial plan.
• You fail to pay subscription fees for more than 30 days past the due date.
• Required by law or a court order.

12.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately (except for the data export period). Sections that by their nature should survive termination (including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law) will remain in effect.

13. Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond its reasonable control, including but not limited to: natural disasters, pandemics, war, terrorism, government actions, power failures, internet disruptions, cyberattacks, or failures of third-party service providers. If a force majeure event continues for more than 60 days, either party may terminate the affected services upon written notice.

14. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes at least 30 days before they take effect, by email or through the Service. The “last updated” date at the top reflects the most recent revision. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

If you do not agree to the revised Terms, you must stop using the Service and may terminate your account under Section 12.1.

15. Governing Law and Dispute Resolution

15.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the Netherlands, without regard to its conflict-of-law provisions.

15.2 Dispute Resolution

In the event of a dispute arising from or relating to these Terms, the parties shall first attempt to resolve the dispute amicably through good-faith negotiation. If the dispute cannot be resolved within 30 days, it shall be submitted to the competent courts in the Netherlands (District Court of Gelderland, Arnhem location).

15.3 Consumer Rights

Nothing in these Terms affects the statutory rights of consumers under applicable Dutch or EU consumer protection laws. If you are a consumer, the mandatory consumer protection provisions of the law of your country of residence shall apply to the extent they provide greater protection.

16. Miscellaneous

• Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force and effect.
• Entire Agreement: These Terms, together with the Privacy Policy, Data Processing Agreement, Acceptable Use Policy, and any applicable order form, constitute the entire agreement between you and us regarding the Service.
• Assignment: You may not assign your rights or obligations under these Terms without our written consent. We may assign our rights and obligations to a successor in the event of a merger, acquisition, or sale of assets.
• Waiver: Failure to enforce any provision of these Terms does not constitute a waiver of that provision or the right to enforce it in the future.
• Notices: Notices to us should be sent to [email protected]. We will send notices to the email address associated with your account.
• Language: These Terms are drafted in English. In the event of a conflict between the English version and any translation, the English version shall prevail.

17. Contact

The Origin Institute®
Wageningen, Netherlands
Email: [email protected]
Website: www.sensoramaai.com
KvK: 97905682
VAT: NL868283496B01