NEW - Sensorama™ v1.0.6: Sensorama 1.0.6 — every plan now gets exactly what it pays for: Plus and Scale unlocked, all export formats on every tier. See What's New.
What’s new →
A product of The Origin Institute®
Accelerate Food Product Discovery with AI
From early ideation to market-ready formulations -sensory + predictive AI in one platform. Test faster. Predict better. Launch with confidence. Built for scientists, powered by AI.
Collect sensory data today. Predict market success tomorrow.
SENSORAMA
PortalsAnalysisLaunch
AI-Powered Sensory Science
Complete evaluation toolkit
9
Protocols
113
Pages
AI
Powered
SENSORAMA
12
87
SENSORAMA
482
Sweetness
Creaminess
SENSORAMA
Triangle Test
739
Platform Composition
What Powers Sensorama™
113Analysis Pages
161Analysis Methods
4,084Scientific Tests
AIAcceleration Layer
95%AI Composed
6Science Disciplines
Sensorama™ is composed: 95% AI, 1% Sensory Science, 1% Food Oral Processing, 1% Data Science, 1% Predictive Modelling, 1% New Product Development.
The Only Sensory Platform Built by a Food Scientist with AI at Its Core
🎯 Built for Food Product Discovery
From R&D ideation to market-ready formulations -Sensorama™ accelerates food product development with sensory-driven predictive analytics.
⚡ AI-Powered Acceleration
Predictive models connect instrumental data with sensory outcomes -screen formulations before shelf testing. Panelist bias detection. Automated interpretation. Real insights, not raw data.
🔬 Scientific Rigour + Modern UX
All 161 methods built on published references. Validated across sensory science gold standards. Zero compromises on science.
💰 Value at Every Scale
From a free 14-day trial to enterprise deployments. Transparent pricing, no hidden fees. AI features built in -not a paid add-on from a third party.
Access Points
Choose Your Portal
Four dedicated interfaces for every role in your sensory evaluation workflow.
Predictive modelling with ML, Deep Learning, and Transformers — connect instrumental measurements with sensory panel data to screen formulations virtually. Model Arena for algorithm comparison. Auto-report generation. Included from the Academic and Plus plans up.
R&D Acceleration
From Brief to Market-Ready in Days, Not Months
Four steps to product discovery. Your panel or ours. Sensory + AI at every stage.
1
Design Your Study
Visual project designer -QDA, TDS, discrimination, consumer methods. Configure products, scales, samples in minutes. No coding.
2
Run the Panel
Tablet/phone booth (offline-ready). Live progress dashboard. Your own panel or recruited externally. Real-time data capture.
Connect instrumental measurements with panel data to build predictive models. Screen new formulations virtually before running a physical panel. One-click report generation.
Who It's For
Every Sensory Lab Accelerates Here
Food R&D, CROs, academic research, or ingredient testing -Sensorama™ + AI unlocks discovery at every scale.
Food & Beverage R&D
QDA, TDS, consumer testing, predictive modelling. Virtual formulation screening. Launch new products in weeks, not months.
CRO & Panel Services
Run sensory studies for clients. Software + AI reporting + managed coordination. Higher margins.
Unlimited + API
All methods + Predictive
SmartLab · 100 GB 3 seats
Priority + Onboarding
Scale (NEW)
€1,499/mo + VAT
€14,990/year + VAT
Everything in Pro 10 seats (3 admin + 7)
500 GB storage
Multi-team management
Dedicated Slack + QBR
Enterprise
From €2,499/mo + VAT
From €29,990/year + VAT
Everything in Scale
SSO/SAML · Custom domain
Multi-site · 99.5% uptime target
Unlimited storage · 15 seats (5+10)
ISO 13299 audit trails
LIMS/SAP integrations
On-site training (2 days/yr)
Dedicated CSM
Trial
Starter
Academic
Plus
Pro
Scale
Enterprise
Monthly price
Free
€199 + VAT
€349/mo or €599 one-time
€499 + VAT
€899 + VAT
€1,499 + VAT
From €2,499 + VAT
Annual price
-
€1,990/yr + VAT
€3,490/yr or 6mo pass
€4,990/yr + VAT
€8,990/yr + VAT
€14,990/yr + VAT
From €29,990/yr + VAT custom discount
Panelists in software
Up to 20
Up to 50
Unlimited
Up to 200
Unlimited
Unlimited
Unlimited
Active projects
1
5
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Data storage
1 GB
10 GB
25 / 15 GB
25 GB
100 GB
500 GB
Unlimited
Seats
1
1
2
2
3
10
15
Statistical analysis
Full library
Full library
Full library
Full library
Full library
Full library
Full library
SmartLab™ (Predictive · Product Dev)
-
-
✓ Full
✓ Full
✓ Full
✓ Full
✓ Full
API access
-
-
✓
✓
✓
✓
✓
Support
Docs
Email
Email
Email + Chat
Priority + Onboarding
Priority + QBR
Dedicated CSM
SSO / SAML
-
-
-
-
-
-
✓
Audit trails (ISO 13299)
-
-
-
-
-
-
✓
Custom domain
-
-
-
-
-
-
✓
Multi-team management
-
-
-
-
-
✓
✓
Multi-site management (separate physical labs)
-
-
-
-
-
-
✓
Uptime target (custom SLA available)
-
-
-
-
-
-
99.5%
Custom integrations
-
-
-
-
-
-
LIMS, SAP, etc.
On-site training
-
-
-
-
-
-
2 days/year
"Panelists in software" = registered respondent accounts within the platform. Bring your own panel - recruit independently or via our managed service.
"Seats" = total team members who can access the analyst dashboard. Each plan includes at least 1 Org Admin + additional Analyst or Viewer roles (e.g., 3 seats = 1 admin + 2 analysts).
All prices are exclusive of VAT. EU customers: + 21% VAT (Dutch BTW) applies.
Tax & Billing -International Customers
EU (B2B): Prices + 21% Dutch VAT. If you provide a valid EU VAT number (reverse charge), VAT is 0%. EU (B2C): VAT at your country's rate (OSS rules) is added at checkout. United Kingdom: Post-Brexit, no EU VAT applies. UK customers may be subject to UK VAT (20%) depending on HMRC registration thresholds. Invoiced in EUR. United States & Rest of World: No VAT charged. You may be liable for local sales tax, GST, or import duties per your jurisdiction. The Origin Institute B.V. is registered in the Netherlands (EU). All invoices issued in EUR from Amsterdam.
* All prices are indicative and subject to adjustment. Sensorama™ reserves the right to modify pricing in response to market conditions, regulatory changes, currency fluctuations, or evolving platform capabilities. Published rates serve as a guide -final pricing is confirmed at the point of subscription or contract signing. For multi-year or volume commitments, please contact us for tailored pricing.
2. Consulting & Training
Expert Sensory Science Consulting
From a single strategy session to full R&D partnerships. €750/day + VAT (7 hours). Remote or on-site at your facility.
Strategy Session
Half Day
€450 + VAT
3.5 hours (remote or on-site)
Method selection & study design
Data review & interpretation Quick expert guidance
Full Day
On-Site / Remote
€750 + VAT
7 hours of expert consulting
Panel setup & training
Sensorama™ platform onboarding Hands-on implementation
Training Programme
Multi-Day
€2,500 + VAT
4 days on-site training
Panel leader certification
Method workshops + hands-on Build internal capability
AI Integration
Custom Project
From €5,000 + VAT
Predictive model development
Instrumental ↔ sensory linkage
Custom AI pipeline setup SmartLab™ deployment
Retainer
Monthly Partnership
From €3,000/mo + VAT
4 days/month dedicated support
Priority access & SLA
Quarterly strategy reviews Your external sensory team
✓ Wageningen-based food oral processing & sensory scientist ✓ AI & predictive expertise ✓ All travel within NL included ✓ Remote sessions available worldwide
3. Panel-as-a-Service (CRO)
Sensory Panel Runs -Managed Studies
No trained panel? No problem. We come to your sensory lab or recruit panelists for you - and run the study end-to-end with AI-powered reporting and expert consulting included.
Phase 1: We run studies at your facility or recruit panelists on your behalf (available now)
1 method · Up to 3 products
5 business days turnaround
AI report + raw data export Ideal for quick tests
Quick Sprint
1-Week Run
€6,500 + VAT
1 method · Up to 6 products
Full report + data export Rapid prototyping
Standard
2-Week Run
€9,500 + VAT
2 methods · Up to 10 products
Full stats + 1hr strategy call Product benchmarking
Advanced
4-Week Run
€18,000 + VAT
3+ methods · Unlimited products
Full report, PCA/MFA, AI + 2hr consulting R&D deep-dives
Centre of Excellence
Full Partnership
From €5,000 + VAT/mo
Ongoing study management
Publication-grade methodology
For building in-house capability
✓ Sensorama™ Pro licence ✓ Study design & coordination ✓ AI/LLM interpretation ✓ Full statistical report ✓ You own the data ✓ We come to your facility
Get in Touch
Reach Out
Interested in a demo, panel run, or enterprise deployment? We'd love to hear from you.
We typically respond within 24 hours. Your details are used only to reply — never sold or shared for marketing.
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